Concept

Story Produce Videos Based On Algorithm
Method Human Needs Algorithm
No Additional Considerations

<= 2013 vs. 2014 =>

Story
Platform
Method
Business Model

Story – Emotional Appeal, World Record, Natively Viral, Platform for mass customization,Relevant to viewers,Relevant to advertisers, Embeddable in google -youtube business mode,Production Method – scalable to other creators, machine readable content production method, repeatable, Business Model – Value from dramatically increased ad revenues,Business Model – Top Youtube Creator License,Business Model - Licensing to traditional TV producers

The Executive Summary:

A Positive Story

Gratitude, acknowledgement of people who influenced or even saved our lives

A Pioneering Technology

World’s first mass customized iTV show

A World Record

A Guinness World Record to collect 3 Million Thank Yous expressed by people to other people, to groups, to organizations, to innovators, to creative people, to heroes

The Story:

Natively Viral

Thank You shared with someone else

Emotional Appeal

Gratitude increases Happiness

Easy to understand

A Guinness World Record (can be explained in 5 seconds – youtube TrueView video ad time frame)

The World Record – 3 Million THANK YOUS – Expressions Of Gratitude & Acknowledgement:

Videos

Expressions of gratitude and acknowledgement captured on video by individuals and organizations and posted on our Thank You Wall

Images

Images of the moment a thank you is shared or, images of people holding a written thank you in their hands

Social Posts

Images or words of gratitude shared on social media

Emails

Emails sent from individuals to other people or organizations – shared with us

Types of THANK YOUS

Gratitude - Thank Yous

Heartfelt Thank Yous as expressions of gratitude to people who have changed or even saved somone’s life, to people who had an important impact on someone’s life

Acknowledgement

Thank Yous in the form of acknowledgement of gamechangers, people from all walks of life who have changed the course for their immediate environment or for society at large

Inspiration

Thank Yous to creative people who inspire and entertain audiences

Recognition

Thanks Yous as a form of recognition of innovators who move our world forward in technology and in other areas of innovation.

The Show Features:

YOU and ME

Everyday people sharing their gratitude with heroes who saved their lives, with people who influenced their lives, with people who make their lives better

Gamechangers

Heroes, Known People & Everyday People

Creators

Creative People

Innovators

People who enhance the lives of others

WORLD RECORD

Journey of the 2 Hosts on the way to a new Guinness World Record

The Show Format:

Talk Show

Glossy broadcast-style talk show with guests, studio and audience.

Youtube Vlog

Authentic Youtube-style Video Blog about the journey to the World Record with one goal: to collect 3 Million Thank Yous

Crowdsourced Content

Videos, emails, images and social shares submitted by viewers and featured on website, talk show and in Vlog

Prize Segments

Prize segments a.k.a. Inspirisements: Viewers can win prizes for a variety of contributions, from sharing their own story, to voting on the stories of others, to creating a custom show. Prize segments are added between all other formats just like commercials

Custom Show

Mass customized show: Personalized show for viewers based on their interests in specific subjects

The Technology Platform:

Mass Customized Content

Think 3d Printing for Entertainment

Content Relevance

Content Significantly MORE Relevant To Viewer

Advertiser Relevance

Viewer Significantly MORE Relevant to Advertiser

The Production Method:

Standardization

Doesn’t depend on accidental HIT content. Is repeatable, machine readable and can be eventually used by other youtube creators and TV producers

Google Integration

Integrated with adwords, trends, GLASS, chromecast …

Triangulation

Uses 3 viewer interest sensors to create predictive ad models (Montechristo Algorithm, Product Interest, Change over time). IMPORTANT: Laser targeted ads are different from ads targeted at broad demographic groups (women). In addition they don’t put the viewers current (highly temporary) preferences in context of their overall needs. Our method creates a 3 dimensional viewer profile that relates general needs of the viewer, with needs that change throughout various life stages, with expressed and unexpressed interests over time. In addition, our system takes into consideration actions taken by the viewer that indicate levels of interest even if that interest is unexpressed. Eventually this data will allow to predict future viewer interests based on changes in any of the sensor dimensions: e.g. new interest in baby milk comes with a high probability of decreased interest in “local bars”

Wholistic Approach – Alignment of:

Business Model

Combines Mass Customization with laser targeted advertising, uses release windows to add PPV or subscription. Goes beyond product placement by introducing theme placement

Production Process

Starts with annual theme value (in USD), annual theme audience (in # of viewers) and relevant advertisers, subsequently wraps around the creative and delivers directors cut as well as mass customized content

Content Format

Works best with very specific content formats (scripted narrative content doesn’t work unless adapted)

Difference to Existing Models:

Netflix - No Ads

Uses personalization without monetizing viewer profiles for ad revenues

Hulu - No Personalization

Uses ad business model without viewer personalization options

Youtube - Alignment

Creator – Advertiser Alignment: Creators produce towards hit content not towards laser targeted advertisement value

INTRA SHOW

INTRA SHOW PERSONALIZATION …There is currently no show level customization platform available. Netflix, Hulu and Amazon Prime use personalization engines only to choose entire movies and the personalization options are NOT standardized against advertiser needs

The Business Model:

Youtube Creator License

Method and Platform can be used by Youtube Creators to produce for advertiser relevant content and higher ad revenues

TV Producer License

Method and Platform can be licensed to TV producers to increase ad revenues

Advertiser License

Method and Platform can be licensed to Advertisers to create mass customized ad campaigns

Sponsorship

Sponsors are featured on all show formats and on the websites

Ad revenues

Key Advertisers are featured in Prize Segments and custom segments on the show

Merchandise

Branded products and product lines

Subscriptions

Paid subscribers get early access to new content, access to exclusive content and can remove traditional commercials and advertisements